I found this magazine directed towards children 5-12 and their families. I think it is a laudable goal, and we sure need more magazines like this.
I am really looking forward to reading this magazine. I ordered a copy of it. I like that you can order one copy for $3.00 and pay by PayPal. I will post a detailed review when I get a copy of it.
However, here are the concerns I have:
Their list of sponsors does not have any deep pockets except for Stonyfield Organic and the house wares company OXO. It is mostly small organizations. I mean, what does Arkansas Children’s Hospital have in common with a small liberal arts college in North Carolina that I have never heard of?
They say they are giving away 150,000 copies of the first issue. Putting my marketing hat on – why not make a PDF of the first issue and put it online? That way people can try before they buy and spread the word.
Their advisory board is very solid. If the magazine is not able to produce results quite soon, a lot of these people might move on to other things: they have no shortage of options.
Finally, I am curious to see how this magazine is received by children 5-12. The magazine is targeting children 5-12 but I believe the sweet spot is around 7 years olds as that’s when children start reading, the only problem with this is that the children’s eating habits have been long developed. So it will be interesting to see if it has the intended impact on the children. I cannot wait to try it out with my preschooler. Click here if you want to order you own ChopChop Magazine copy.