Here’s a fun new device, Gruve, that tracks your calorie burn throughout the day and tells you to move if you have been inactive for too long. The company behind the product has a mission similar to yumkid, which is to help prevent obesity. Gruve is a small plastic device that clips on to your waist, a personalized device that keeps track of your caloric burn against your pre-measured metabolism. The device has an indicator light that changes color according to how much energy is burnt over the course of the day and it vibrates if the wearer has been inactive for too long as a reminder to get muving!
Imagine, using one for your child, and if the child watches too much TV or plays video games for too long, this device can remind the child to get muving! The website doesn’t talk about that possibility, but I think they could really do some good there. There couldn’t have been a better time for this device. Michelle Obama’s ‘Let’s Move” initiative was launched on February 9th and one of the pillars for the Let’s Move campaign is exercise. Both diet and exercise are needed to raise healthy children. This device is probably more suited for the 8-18 year olds that watch an average of 7 hours of entertainment daily. Preschoolers are typically far more active, as any mom will tell you. They haven’t discovered the selfish joys of TV and are more likely to want to run around everywhere.
How awesome! At a sticker price of $199, which includes a one-year subscription to Gruve Online, the product is not cheap but then neither is the impact of childhood obesity on health and finances.
But I have to warn you-the website design is awful. Stay at it and you will discover a pretty cool product. Once these guys fix their website and make it easier to understand and use, I think you will see a lot of people starting to use it.