Shopwell is a great site for busy parents

One of the best features of the Internet is that it allows for very personalized products. I found this great website called

A lot of times, recipes call for raw ingredients, but let’s face it, few of us have the time to prepare every meal from scratch. Rather than admitting defeat and going back to eating packaged food all the time, why not try to eat the right packaged foods instead?

This website helps you choose the right food in the supermarket. You tell them who you are looking for (infant, teenager, male/female, etc.) and whatever health concerns you have (osteoperosis, high blood pressure). Then you can search through their extensive database of packaged goods, the kind you find on your everyday supermarket. The site assigns each of those packaged goods a score. This score is ultra-useful because it helps you choose the right product. You know you are going to eat cereal anyway, why not eat the one with the highest possible score?

The site interface and design are very easy to use and it is well laid out. That’s no surprise because is related to IDEO, a very well known design firm.

I think shopwell is a great site and you should definitely check it out. I see this as the beginning of a wave of personalization that will help us all become better consumers.


  1. ers says:

    thx for good website. will definately be using it


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